The Karoo Heartland Marketing Association (KHMA) was established in 2003 and made great strides in promoting the Eastern Cape’s Karoo Heartland region as a
collective destination despite many challenges. Unfortunately, since COVID, the association has really struggled, and the committee has made the difficult decision to wrap up the association.
They have agreed, though, for Firefly the Travel Guy (that’s us 😁) to take over the brand, website and social media to ensure that it doesn’t disappear and all the hard work done over the years doesn’t go down the drain.
Introducing Karoo Heartland Routes, a Destination Marketing Company promoting the Karoo Heartland as a collective region, enticing people to come and explore it and tying the different towns together. The first goal is to make the website the ultimate reference guide for everything Karoo Heartland. Accommodation, places to eat, things to see and do, attractions, farmstalls, and more.
The main aim of Karoo Heartland Routes will be to attract visitors to the Karoo Heartland and to get them to stay within the region for longer than just a drive through. Weekend Warriors, Midweek Breakaways, Route Explorers and ultimately, fully blown holidays. It’s all about getting bums in beds, feet through doors, food into tummies and not just visitors into the area, but money into the products’ pockets.
If you have a product within the Karoo Heartland, we would like to hear from you.
If you know somebody with a product, please tell them about Karoo Heartland Routes and let’s uplift this area to the awareness level it deserves.
Visit the Karoo Heartland website, and please follow Karoo Heartland on Facebook