Jonker Fourie – Firefly the Travel Guy – is a travel promoter, storyteller, social media marketer and has been a full on tourism ambassador for Nelson Mandela Bay and the Eastern Cape for 25 years.
Tourism marketing and consulting
Let us assist your establishment to position itself in the inside lane for an advantage over your competition. We’ll advise you on practical aspects to make your guests’ experience better and boost your staff’s customer service. A key aspect of our service is to expand your marketing reach through various channels. This includes optimum online and media exposure, connecting with tour operators and marketing associations, getting included in marketing workshops, media and educational trips, establishing relationships with like-minded establishments and creating packages to enhance your product’s offering.
Social media and digital marketing
Social media marketing is a powerful way for businesses of all sizes to create awareness around their product as well as to reach prospective and existing customers. Allow us to manage your social media pages, drive engagement and put your brand out there to be discovered. Let us create unique content, especially for you, and engage with your audience. We also offer photographic, graphic design, and content writing services to enhance the content on your social media, website, and blog.
Destination and Product Promotion
Over a period of nearly 15 years, the Firefly blog has become the premier online reference guide for destinations and attractions in the Eastern Cape and beyond. With 25 years of tourism and destination marketing experience, involvement with various destination marketing associations, and a wide network, we are ideally equipped to assist marketing associations and individual products to promote their destination successfully. This ties in perfectly with our own generic destination promotion, suggested itineraries, and very popular monthly Travel Info Mailer. Rather than having individual lines in the water, chum the water to attract more fish.
Tourism and Events
If it’s just online content you would like, our representatives can visit your establishment and write about their experience firsthand on the Firefly the Travel Guy blog from where it also gets shared on various other online platforms. Individual photos and video clips also get posted on Facebook, Instagram and Tiktok. You can also share this content on your website and social media platforms. If it is content that you require for your own blog or website, then you literally kill two birds with one stone.
Future projects include self-drive packages, suggested itineraries, retreats, food experiences and merchandise.
Latest Blog Articles and Travel Posts
- The Chair Monument in the KarooMonuments and memorials come in all shapes and sizes and by different names. By name, the Chair Monument outside Middelburg in the Karoo Heartland may have you confused. Why would they put up a memorial to a chair? Was it a simple wooden stool or is somebody celebrating their beloved lazyboy? In… Read more: The Chair Monument in the Karoo
- Compassberg, looking down on the surrounding Karoo HeartlandIf you’ve ever been to Nieu-Bethesda then you would have spotted Compassberg on the horizon. In fact, it’s not difficult to miss. The Compassberg (2502m) is the highest peak in the Sneeuberg range and also the highest peak in South Africa outside the Stormberg-Drakensberg massif. It was named by Colonel Robert Jacob Gordon when he… Read more: Compassberg, looking down on the surrounding Karoo Heartland
- A weird monument of rocks dedicated to Gideon Scheepers outside Graaff-ReinetIf you drive out of Graaff-Reinet on the Murraysburg road toward the Valley of Desolation, you may notice a strange looking memorial on the left-hand side near the Nqweba Dam. Monuments are normally big marble or stone memorials and statues with a bronze plaque but this one is anything but. The Gideon… Read more: A weird monument of rocks dedicated to Gideon Scheepers outside Graaff-Reinet
- An Arctic explorer buried in the Karoo?The Cradock cemetery is probably one of the most interesting ones around. You’ll find gravestones of settlers, frontiersmen, nuns, soldiers who fell in the Anglo-Boer War and even one Harry Potter. Another grave I learned about and one I just had to go and find belongs to Reginald Koettlitz. You’re probably wondering… Read more: An Arctic explorer buried in the Karoo?
- A Great Trek centenary memorial in PearstonI enjoy exploring small towns and discovering all the interesting spots that most people probably never get to see as they rush through on their way elsewhere. Driving into the small Karoo Heartland town of Pearston I did what I always do when I visit a new place. I headed straight to… Read more: A Great Trek centenary memorial in Pearston
- Find solace in the Nieu-Bethesda labyrinthIf you’ve never been to Nieu-Bethesda then you really don’t know what you’re missing. It’s not just another Karoo town nor is it a place where nothing grows yay high. Yes, it’s a small village, only has dirt roads with no street lights, has no petrol station or a PEP. I once… Read more: Find solace in the Nieu-Bethesda labyrinth