Tourism marketing and consulting

Let our team assist your establishment to position itself in the inside lane for an advantage over your competition. We’ll advise you on practical aspects to make your guests’ experience better and boost your staff’s customer service. A key aspect of our service is to expand your marketing reach through various channels. This includes optimum online and media exposure, connecting with tour operators and marketing associations, getting included in marketing workshops, media and educational trips, establishing relationships with like-minded establishments and creating packages to enhance your product’s offering.


Social media and digital marketing

Social media marketing is a powerful way for businesses of all sizes to create awareness around their product as well as to reach prospective and existing customers. Allow us to manage your social media pages, drive engagement and put your brand out there to be discovered.  Let us create unique content, especially for you and engage with your audience. We also offer photographic, graphic design, and content writing services to enhance the content on your social media, website, and blog.


Destination and Product Promotion

Over a period of nearly 15 years, the Firefly blog has become the premier online reference guide for destinations and attractions in the Eastern Cape and beyond. With 23 years of tourism and destination marketing experience, involvement with various destination marketing associations, and a wide network, we are ideally equipped to assist marketing associations and individual products to promote their destination successfully. This ties in perfectly with our own generic destination promotion, suggested itineraries, and very popular monthly Travel Info Newsletter. Rather than having individual lines in the water, chum the water to attract more fish.


Tourism and Events

If it’s just online content you would like, our representatives can visit your establishment and write about their experience firsthand on the Firefly the Travel Guy blog from where it also gets shared on various other online platforms. Individual photos and video clips also get posted on Facebook, Instagram and Tiktok. You can also share this content on your website and social media platforms. If it is content that you require for your own blog, then you literally kill two birds with one stone.

Future projects include self-drive packages, suggested itineraries, retreats, food experiences and merchandise.


Latest Blog Articles and Travel Posts

  • The grave of Ouma Dora Jacobs in Somerset East
    I have a particular interest in historic graves. They often tell a tale of an era long past in a way books can’t. But sometimes a grave from the modern era holds just as many stories. Such a grave I found in Somerset East, set back in the trees at the end […]
  • Fungi in the Tsitsikamma forest
    The Big Tree is one of the Tsitsikamma’s most iconic attractions. To get to this 1000-year-old Outeniqua Yellowwood tree you have to walk about 500 meters through the forest on a wooden boardwalk. It takes you less than 10 minutes to get to the tree. Unless you’re there on a quiet day […]
  • Moonlight cactus flowers in the Sundays River Valley
    I recently attended the opening of the revamped Sir Percy FitzPatrick Lookout in Sunland hosted by Addo Tourism and was amazed by the beautiful flowers blooming all around it. I knew it wasn’t indigenous but had no idea what it was, so I just took loads of photos of it anyway. A […]
  • Karoo views and landscapes along the Swaershoek Pass
    I don’t know how many times my tourism friends in Cradock and Somerset East have asked me if I have driven over the Swaershoek Pass yet. I just heard about the beautiful Karoo landscape and stunning views but because the route is 76km of dirt road I’ve been a little hesitant. But […]
  • A Kite spider’s web in the forest
    An early morning walk on a trail through the bush or forest often leads to the person in front doing strange dancing moves swinging their arms and ducking their heads. It’s not due to music playing but rather them walking into a spiderweb spun overnight. Not always the most pleasant feeling, especially […]
  • Percy’s Place – the most scenic view in the Sundays River Valley
    I’m sure most South Africans have read, or at least heard, of the book Jock of the Bushveld. The book was written by Sir Percy FitzPatrick, (24 July 1862 – 24 January 1931) who in his younger years was involved in gold and diamond prospecting in Mpumalanga where Jock of the Bushveld […]