Tourism marketing and consulting

Let our team assist your establishment to position itself in the inside lane for an advantage over your competition. We’ll advise you on practical aspects to make your guests’ experience better and boost your staff’s customer service. A key aspect of our service is to expand your marketing reach through various channels. This includes optimum online and media exposure, connecting with tour operators and marketing associations, getting included in marketing workshops, media and educational trips, establishing relationships with like-minded establishments and creating packages to enhance your product’s offering.


Social media and digital marketing

Social media marketing is a powerful way for businesses of all sizes to create awareness around their product as well as to reach prospective and existing customers. Allow us to manage your social media pages, drive engagement and put your brand out there to be discovered.  Let us create unique content, especially for you and engage with your audience. We also offer photographic, graphic design, and content writing services to enhance the content on your social media, website, and blog.


Destination and Product Promotion

Over a period of nearly 15 years, the Firefly blog has become the premier online reference guide for destinations and attractions in the Eastern Cape and beyond. With 23 years of tourism and destination marketing experience, involvement with various destination marketing associations, and a wide network, we are ideally equipped to assist marketing associations and individual products to promote their destination successfully. This ties in perfectly with our own generic destination promotion, suggested itineraries, and very popular monthly Travel Info Newsletter. Rather than having individual lines in the water, chum the water to attract more fish.


Tourism and Events

If it’s just online content you would like, our representatives can visit your establishment and write about their experience firsthand on the Firefly the Travel Guy blog from where it also gets shared on various other online platforms. Individual photos and video clips also get posted on Facebook, Instagram and Tiktok. You can also share this content on your website and social media platforms. If it is content that you require for your own blog, then you literally kill two birds with one stone.

Future projects include self-drive packages, suggested itineraries, retreats, food experiences and merchandise.


Latest Blog Articles and Travel Posts

  • High Tea at the Boardwalk Hotel
    For some reason when I hear somebody mentioning afternoon tea, I tend to imagine ladies in hats and Victorian dresses, men dressed smartly, cucumber sandwiches, and croquet on the lawn. What is the difference between afternoon tea and high tea though? Afternoon tea is a British food tradition of sitting down for […]
  • Beervlei Dam, the dam that was built to be empty
    Motorists traveling along the N9 from the interior via Graaff Reinet and Aberdeen towards Willowmore would notice a huge empty dam on the right. It’s not empty because of drought though. The Beervlei Dam is supposed to be empty. The dam was completed in 1957 as a flood control dam to help […]
  • The museum ghosts of Somerset East
    You know that feeling when you walk around a very old place, often on your own? Yes, that feeling when you think to yourself that you really don’t want to be alone there after dark. That feeling that you are sure something goes bump in the night there. yes, thaaaaaatttt feeling. The […]
  • Marveling at a beautiful Karoo Heartland sunset from Bruintjieshoogte
    If you travel eastwards on the R63 from Graaff Reinet, you drive along fairly flat terrain all the way through the town of Pearston. You will only encounter the first significant change in elevation 20km east of the town when you start to ascend the Bruintjieshoogte Pass on the way to Somerset […]
  • The grave of Ouma Dora Jacobs in Somerset East
    I have a particular interest in historic graves. They often tell a tale of an era long past in a way books can’t. But sometimes a grave from the modern era holds just as many stories. Such a grave I found in Somerset East, set back in the trees at the end […]
  • Fungi in the Tsitsikamma forest
    The Big Tree is one of the Tsitsikamma’s most iconic attractions. To get to this 1000-year-old Outeniqua Yellowwood tree you have to walk about 500 meters through the forest on a wooden boardwalk. It takes you less than 10 minutes to get to the tree. Unless you’re there on a quiet day […]