Jonker Fourie – Firefly the Travel Guy – is a travel promoter, storyteller, social media marketer and has been a full on tourism ambassador for Nelson Mandela Bay and the Eastern Cape for 25 years.
Tourism marketing and consulting
Let us assist your establishment to position itself in the inside lane for an advantage over your competition. We’ll advise you on practical aspects to make your guests’ experience better and boost your staff’s customer service. A key aspect of our service is to expand your marketing reach through various channels. This includes optimum online and media exposure, connecting with tour operators and marketing associations, getting included in marketing workshops, media and educational trips, establishing relationships with like-minded establishments and creating packages to enhance your product’s offering.
Social media and digital marketing
Social media marketing is a powerful way for businesses of all sizes to create awareness around their product as well as to reach prospective and existing customers. Allow us to manage your social media pages, drive engagement and put your brand out there to be discovered. Let us create unique content, especially for you, and engage with your audience. We also offer photographic, graphic design, and content writing services to enhance the content on your social media, website, and blog.
Destination and Product Promotion
Over a period of nearly 15 years, the Firefly blog has become the premier online reference guide for destinations and attractions in the Eastern Cape and beyond. With 25 years of tourism and destination marketing experience, involvement with various destination marketing associations, and a wide network, we are ideally equipped to assist marketing associations and individual products to promote their destination successfully. This ties in perfectly with our own generic destination promotion, suggested itineraries, and very popular monthly Travel Info Mailer. Rather than having individual lines in the water, chum the water to attract more fish.
Tourism and Events
If it’s just online content you would like, our representatives can visit your establishment and write about their experience firsthand on the Firefly the Travel Guy blog from where it also gets shared on various other online platforms. Individual photos and video clips also get posted on Facebook, Instagram and Tiktok. You can also share this content on your website and social media platforms. If it is content that you require for your own blog or website, then you literally kill two birds with one stone.
Future projects include self-drive packages, suggested itineraries, retreats, food experiences and merchandise.
Latest Blog Articles and Travel Posts
- The Concentration Camp Memorial at NorvalspontThe Anglo Boer War (1899 – 1902) is one of the big turning points in South Africa’s history along with the arrival of Europeans in the country, the Great Trek, the Apartheid years and a new democratic South Africa. Okay, so our history is about more than just those five turning points but that is what… Read more: The Concentration Camp Memorial at Norvalspont
- Graaff Reinet Kruithuis on Magazine HillThe hill behind Graaff-Reinet is known as magazine Hill. But do you know why it has the name? Perhaps there was a battle fought here during the Anglo Boar War. Maybe local Burgers shot at the British from here while the town declared independence. Could a rebel have been shot here at… Read more: Graaff Reinet Kruithuis on Magazine Hill
- Gill College, the Somerset East school that was supposed to be a universityThe history of Somerset East dates back to 1815 when Lord Charles Somerset established an experimental farm at the foot of the Boschberg. Somerset Farm was started to supply food to the British troops manning the eastern frontier of the Cape Colony, provide their horses with feed, and partly to cultivate tobacco… Read more: Gill College, the Somerset East school that was supposed to be a university
- From a pear tree to a beautiful church – the story of the Pearston Dutch Reformed ChurchI get disappointed if I visit a small town and find that there isn’t a historic church somewhere to visit and photograph. One of the towns that didn’t disappoint was Pearston. Located on a very flat landscape the church is easily spotted in the town’s very limited skyline. The village of Pearston… Read more: From a pear tree to a beautiful church – the story of the Pearston Dutch Reformed Church
- The old mill building in Somerset EastOne of the buildings in Somerset East that I find the most interesting is the little building on the corner of Paulet and Beaufort Streets. It is one that draws a lot of comments and speculation about its origins although the general thought is that it was a mill dating back to… Read more: The old mill building in Somerset East
- Water over the multi arches of the Churchill DamAfter the big rains in October (2023) both the Kouga and Churchill Dams overflowed. Following a visit to Storms River Village I decided to detour via Kareedouw to the Churchill Dam, somewhere I’ve never actually been to. I wasn’t disappointed that I did. What a sight, especially with the water flowing over… Read more: Water over the multi arches of the Churchill Dam