“Jonker Fourie – Firefly the Travel Guy – is a travel promoter, storyteller, social media marketer and has been a full on tourism ambassador for Nelson Mandela Bay and the Eastern Cape for 26 years.”
Tourism marketing and consulting
Let us assist your establishment to position itself in the inside lane for an advantage over your competition. We’ll advise you on practical aspects to make your guests’ experience better and boost your staff’s customer service through our 50 point marketing audit or mystery guest service.
A key aspect of our service is to expand your marketing reach through various channels. This includes optimum online and media exposure, connecting with tour operators and marketing associations, getting included in marketing workshops, media and educational trips, establishing relationships with like-minded establishments and creating packages to enhance your product’s offering.
Social media and digital marketing
Social media marketing is a powerful way for businesses of all sizes to create awareness around their product as well as to reach prospective and existing customers. Allow us to manage your social media pages, drive engagement and put your brand out there to be discovered. Let us create unique content especially for you, and engage with your audience. We also offer photographic, graphic design, and content writing services to enhance the content on your social media, website, and blog.
Destination and Product Promotion
Over a period of nearly 16 years, the Firefly blog and social media channels have become the premier online reference guide for destinations and attractions in the Eastern Cape and beyond. With 26 years of tourism and destination marketing experience, involvement with various destination marketing associations, and a wide network, we are ideally equipped to assist marketing associations and individual products to promote their destination successfully. This ties in perfectly with our own generic destination promotion, suggested itineraries, and very popular monthly Travel Info Mailer. Rather than having individual lines in the water, chum the water to attract more fish.
Tourism and Events
If it’s just online content you would like, our representatives can visit your establishment and write about their experience firsthand on the Firefly the Travel Guy blog and social media platforms from where it also gets shared on various other online platforms. Individual photos and video clips also get posted on Facebook, Instagram and Tiktok. You can also share this content on your website and social media platforms. If it is content that you require for your own blog or website, then you literally kill two birds with one stone.
Future projects include self-drive packages, suggested itineraries, retreats, food experiences and merchandise.
Latest Blog Articles and Travel Posts
- The sights and sounds of the Elands River Road
I’ve ventured onto the Elands River Road a couple of times over the years for various reasons, but I’ve never gone very far down the road. An outing with the Military History Society a little while ago (I really have to catch up on posting everything I have sitting in the “To… Read more: The sights and sounds of the Elands River Road - A First World War gun in Tarkastad
Tarkastad isn’t a big town with many monuments even though there is a lot of history attached to the town. I was very surprised when discovered an old cannon on the corner of Murray Street and Queen Street, a block away from the Tarkastad War Memorial. On closer inspection I discovered a… Read more: A First World War gun in Tarkastad - The Twelve Apostles – the back of Table Mountain
When you think of Cape Town, you think of Table Mountain, with Devil’s Peak on one side and Lion’s Head and Signal Hill on the other. Behind Table Mountain on the Atlantic Seaboard, you’ll find the Twelve Apostles Mountain Range with its magnificent crags, ridges, ravines, and gorges running roughly from Kloof… Read more: The Twelve Apostles – the back of Table Mountain - Kalk Bay Harbour
It’s been more than just a few years since I last visited (and not just driven through) Kalk Bay. In fact, I think the last time was when I was part of the “Our Beautiful Country” television game show and was put up in Kalk Bay for the recording of my rounds).… Read more: Kalk Bay Harbour - Who was Commandant Paul Erasmus of Somerset East?
There’s a memorial on the Somerset East Dutch Reformed Church grounds in memory of Commandant Paul Erasmus. But who was Paul Erasmus and why is there a memorial dedicated to him? Paul Jacobus Erasmus was born 21 September 1829 in Somerset East. He married Helena Francina Jacoba Vosloo on 24 January 1853.… Read more: Who was Commandant Paul Erasmus of Somerset East? - Tarkastad Dutch Reformed Church – A big church in a small town
The small town of Tarkastad is located between Cradock and Queenstown on the R61. It’s off the beaten track and most people passing through are traveling between the Transkei area and the Western Cape. Tarkastad has a PEP stores so it can be termed a town. Anything without I would call a… Read more: Tarkastad Dutch Reformed Church – A big church in a small town
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